Digital & Analog Product Design • UX Design • UX Writing • AI Art

360° service for a garden market

Schnelles Grünzeug is different. It is a tiny garden market from the north of Germany. Despite its tiny size, it has many extraordinary stories and products in its backyard garden. Schnelles Grünzeug grows rare, special and endangered vegetables and fruits in a permacultural habitat. Like any other commercial garden market, it produces a surplus, but instead of just using it as compost, it upcycles the leftovers by fermenting them and selling them as fermented products in its online shop.

My job was to give this garden market a complete 360° makeover, both digitally and in “real life”. I created designs, text, photos, videos, AI art and much more.

Schnelles Gruenzeug Mobile and Desktop Design

Responsive Design • Wordpress

Digital Design

The website was built almost 10 years ago on Wordpress, with the idea that the CEO of the company would be able to use it himself. After years of digital dormancy, I decided to bring this digital garden back to life. Although I had to work with WP, I tried to squeeze most of the usability assets out of this restrictive CMS tool.

Indesign • Typography • Copywriting

Product Design

When I arrived, the company was selling its delicate products in these green plastic bags! Shocked, I came up with a new product design for the bags—one that tried to match their content.

I decided to use the visual language of old botanical encyclopaedias, where all the gardener's knowledge was rooted.

In 2024, for ecological and economic reasons, we decided to make the bags from a single material. That way it would be 100% recyclable. I took this opportunity to give the range its latest look.

Copywriting

Let’s write about it.

Every product needs a story. I gave each one a unique one.

Midjourney • ChatGPT

AI meets History

In the first version of my redesign I used original 19th century illustrations—which I was quite amazed by and proud of. Unfortunately, it was super limiting and took HOURS to find the right vegetable or illustrative message that you needed for.

But then midjourney came along. After a lot of tinkering, it got better and better and finally gave me results that were pretty close to the original 19th century artwork. That was a crucial door opener. Now I could think about what I wanted to communicate and put it in the style I wanted.

I am still working on improving the AI artwork.